Growing Up Is A Dirty Job.

Inspired by active boys, Prep U offers a suite of safe, effective and age appropriate personal care products designed specifically for the boys who turn any activity into a contact sport.

The idea for Prep U came from a frustrated parent of two smelly sons (aren’t they all) who couldn’t find an answer for how to get them clean without protests from the boys over using “baby” products or them smelling like a couple of frat boys on their way to a party. Surely if her family was frustrated by the lack of age appropriate personal care options for her sons, other parents of young boys were facing a similar predicament.

It’s a fact of life that boys eventually start to smell. No matter how cute or precious, as they begin to mature and their hormones change, odor caused by sweat and dirt – so much sweat and dirt – naturally begin to cause odors of varying degrees of intensity. For most boys this is a precursor to puberty, but it isn’t uncommon for boys as young as 5 to require some form of odor prevention or deodorizer.

Enter Prep U, a line of products specifically designed for the transitional years between elementary and high school.

Clean, Fresh And Smell-Free.

Our suite of safe, effective and age-appropriate personal care products are the perfect antidote to smells of boyhood, offering parents natural, quality products they can trust and kids a line of products that celebrates their growing independence. 

Boy Tested, Parent Approved.

The development of our products has been anything but "Adults Only". From the outset we've worked with our own sons, their friends and other boys in the community to ensure that Prep U is a reflection of their desires and concerns as well as those of us parents.

From testing fragrances and product formulations to joining our ranks as illustrators, creative directors and brand ambassadors, our team of Prep U All-Stars has made their mark on our products, our philosophy and our mission to help boys be boys.